Portfolio Showcase

Achievements

Explore our impactful case studies showcasing innovative solutions.

Implemented a PLG strategy, boosting lead generation by 150%

Challenge/Problem:

• Low inbound leads

• Heavy reliance on manual sales

• Users didn’t experience product value early enough

Solution:

• Introduced 1st-hand product experience by Demo Account as the freemium or free tier was not possible for IoT-based GPS-tracking solution

Impact (Measurable):

• +150% increase in inbound leads within 3 months

• +20% increase in demo-to-paid conversion rate

Tools/Skills Used: PLG strategy

Industry & Product: IoT, GPS-tracking platform.

150%

20%+

Retention

Lead Generation

Introduced a code review strategy, reducing bugs and feedback by ~25%

Challenge/Problem:

• Inconsistent peer reviews

• No enforced testing standards

Solution:

• Convinced top management to hire an SQA & Test Engineer

• Implemented testing coverage KPIs

• Encouraged coding standards like design principles (especially the Single Responsibility Principle)

Impact (Measurable):

• 25% drop in post-release feedback loops

• 33% reduction in customer bug reports

Tools/Skills Used: Bitbucket, Trello

Industry & Product: SAAS, CRM

-33%

-25%

Feedback Loops

Bug Report

Increased User Retention with Feedback Systems, Enhanced Product Attachment by 20%

Challenge/Problem:

• No structured feedback system

• Customers are not willing to fill up survey forms themselves

Solution:

• Introduced customer survey forms

• The customer support team was responsible for calling customers & fillup the forms on their ba-half

• Closed the loop with visible changelogs

Impact (Measurable):

• 20% increase in user attachment rate

• 3x more actionable feature requests

Tools/Skills Used: Google form, Trello

Industry: SAAS

150%

20%+

Retention

Lead Generation

Reduced Timeline with Smart Planning, Cut Project Delivery Timelines by 10%

Challenge/Problem:

• Poor task granularity

• Overlapping responsibilities

• Missed delivery dependencies

Solution:

• Introduced the Work Breakdown Structure (WBS) framework

• Created task hierarchies and owner mapping

• Synced WBS with Agile backlog for clarity

Impact (Measurable):

• 10% reduction in average project duration

• 30% fewer scope creep incidents

• 2x better sprint velocity

Tools/Skills Used: PRD, WBS, Scrum, Sprint Reviews

Industry & Product: SAAS, Android & iOS Apps

-10%

-30%

Scope Creep Incidents

Project Duration

Building Resilience with Dual Login, Ensured Uninterrupted Access with Dual-Backend Authentication System

Challenge/Problem:

• The new back-end needed to be deployed for the upgraded system/solution

• The users were not supposed to select the backend(server) while Login

• Outdated customers’ mobile number that needed to send OTP while back-end transfer

Solution:

• Designed a middleware to store user info (currently in which backend/system), as a part of the authentication system

• Integrated dual-backend token sync

• Implemented failover logic in the app layer

Impact (Measurable):

• Tends to zero reported auth errors post-release

• Around 20% of users' info updated with their current mobile number

Tools/Skills Used: JWT, Firebase Auth, Django, Laravel (used by devs)

Industry & Product: SAAS, GPS-tracking platform (IoT)

>0

20%+

Mobile Number Updates

Error Reports

Leading a Multi-Platform Product Launch, Integrating IoT & Mobile/Web

Challenge/Problem:

• Multi-stack coordination (6+ tech stacks)

• Distributed team collaboration

• Complex device integration

Solution:

• Led Agile squads for each platform

• Introduced middleware API to sync devices with apps

Impact (Measurable):

• Product launched on time across 2 platforms

• 10% faster cross-team delivery cycles

Tools/Skills Used: Android (Kotlin), iOS (Swift), Web frontend (React), Backend (Django), Middleware (Laravel) & IoT devices parser (Node.js)

Industry & Product: SAAS: Web, Android & iOS Apps, GPS-tracking platform.

2

10%

Faster Delivery

Platforms Timely Launch